Boss Up Your Brand Podcast
Boss Up Your Brand Podcast is for female entrepreneurs who are looking for ways to help elevate their brand both on and offline. Tune in every week to get tips on building your brand being offered up by your host Jessica Alex or her expert guests. Boss Up Your Brand Podcast will also feature brands that are killing it online to help provide listeners with a little inspiration. From marketing to mindset this podcast is designed to give you the tools you need to help put your best foot forward and boss up your brand.
Episodes
21 episodes
Season Finale: Discussing Social Media Trends with Digital Marketing Expert Heather Tulloch
On this season finale episode, digital marketing expert Heather Tulloch discusses social media trends for 2021 such as, is Clubhouse here to stay? And the power of video marketing.Heather Tulloch is the founder of Image Creative BHX a di...
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Episode 20
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23:40
Where your videos at? Interview with video expert Nia Lee
Okay you’re not seeing double! I recently featured Nia Lee, in the Brands We Admire episode, but I had to have her come on and talk about her bread and butter: videos! As mentioned, Nia is the queen of video, and she has helped countless brands...
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Episode 19
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24:54
Boss Up Your Brand with Style: Interview with personal stylist Renée Lindo
In this episode I speak with personal stylist Renée Lindo where she offers up tips to help you Boss Up Your Brand with Style.Based in Toronto, Canada Renée serves clients globally. With her keen sense of style and corporate sales backgr...
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Episode 18
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20:24
Money Matters: Interview with financial strategist Nechelle Bartley
In this episode I speak with Nechelle Bartley, the Founder and Head Financial Strategist of Her Future Wealth about the things you need to know to financially Boss Up Your Brand.Nechelle’s mission is centred on normalizing women having ...
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Episode 17
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27:32
Brands We Admire: Nia Lee
In this second instalment of Brands We Admire I had a chance to sit down with Nia Lee, the founder of Socialee Media Agency. Nia is creative, vibrant and is the queen of video. I featured her brand in this episode because she hits several marks...
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Episode 16
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36:41
Showing up confidently to your next brand shoot: Conversation with photographer Haley Cobran
In this episode I sit down with my ride-or-die photographer extraordinaire (and guest co-host), Haley Cobran. We talk about why it’s important to have the right mindset going into your brand shoot, and we even discuss my own evolution ...
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Episode 15
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18:50
Package it right
Previously I’ve discussed one of the 4 Ps of Marketing: Pricing, but outside of Product, Price, Place, and Promotion, there is another “P” I want you to start thinking about: Packaging. Packaging will have an affect on the 4 Ps, and how your br...
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Episode 14
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10:45
Podcast Smodcast? Does your brand really need one? Interview with podcast expert Emily Milling
Is a podcast the right content piece for your audience? You definitely want to tune in my interview with Emily Milling to find out. Emily is not only a podcast expert, she is the producer of this show! She’s held my hand (virtually speaking of ...
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Episode 13
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26:43
How important is social proof?
Why should that prospect buy your product or service? This is a question often answered by other consumers through social proof. Listen in to find out more about what social proof is, and how you can integrate it into your current marketing str...
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Episode 12
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9:00
Interview with Nadya Ramos: How Diversity and Inclusion Plays a Role in Your Marketing
Lack of diversity and inclusion has been a problem in society for a very long time, and this has played a role in the marketing world. Over the years there has been a call for more diversity in marketing, and that request was heigh...
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Episode 11
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34:54
Building Relationships On Your Social Media
Relationships are a vital piece of your business growth. In this episode I offer three different types of relationships that you should be working on building online.For more marketing tips check out my IG business page:
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Episode 10
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15:30
Interview with Shaneece Bogues-Hill: Getting Choosy With Your Brand Colours
In this episode I sit down with branding expert, Shaneece Bogues-Hill of Savvy Branding & Consulting, LLC. She is an expert in selecting colours for your brand — which should not be underestimated. There are psychological meanings behind th...
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Episode 9
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22:06
Brands We Admire: Treasa Leigh Brown
In this first edition of Brands We Admire I had a chance to sit down with Treasa Leigh Brown, the founder of Leigh Event Group and We Rise Experience. Treasa is a well sought-after event planner who has travelled the world. Her dynamic brands, ...
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Episode 8
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25:45
Can we balance it all? Interview with Robina Walling
In order to boss up, entrepreneurs need to find ways to get unstuck, but also manage the various aspects of our lives. In this episode, I speak with health and life coach, entrepreneur and mom of 4, Robina Abramson-Walling for tips on how entre...
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Episode 7
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20:21
I’m in love...with Content Marketing
In this episode, I discuss my love for content marketing, having a niche and why you need to know your audience in order to create the right content to help build up your brand.For more content marketing tips follow
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Episode 6
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14:00
Bossing up your pricing
Have you struggled with undercharging for your services? If so, this episode is especially for you. Learn how your pricing can be linked to your mindset — and why you need to address it to start levelling up.Follow
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Episode 5
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12:36
Using your influence wisely: Interview with Roen Higgins
What does it mean to be a person of influence? It’s deeper than you may think. Learn the mindset to have as a person of influence — including understand the power that you wield as a person of influence, and how you can use it to empower others...
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Episode 4
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21:32
Building Brand Trust on Social Media
In episode three, I discuss a critical piece to building relationships — building brand trust via your social media channels. I offer up eight ways to create brand trust on social media, as well as provide a few examples of what not to do. ...
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Episode 103
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11:52
Bring the Value, Please
This episode is all about bringing value — and how it is a pivotal piece in bossing up your brand. I offer up three ways that you can provide value and discuss why it’s important to be consistent to elevate yourself as an expert in your field a...
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Episode 102
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8:27
Allow Me to Introduce Myself
In my first episode of the Boss Up Your Brand Podcast I give a little background on myself and how the podcast came about. I share a few fun facts about myself — something that I will continue to do from time to time, what to expect from this p...
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Episode 101
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6:38
Boss Up Your Brand Season 1 Trailer
Get ready for a teaser of Season 1 of the Boss Up Your Brand Podcast! Boss Up Your Brand Podcast is for entrepreneurs who are looking for ways to help elevate their brand both on and offline. Tune in every week to get tips on building your bran...
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Season 1
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4:28